LIVELY’S GOOD GOOD SALE
Role: Creative Direction, Senior Graphic Designer
DESIGN PROBLEM
Playful, feminine design language that captures a hopeful start to the new year and pairs with lifestyle beach photography. Typography that can stand alone and interlock with the promotion in vertical and horizontal placements with flexibility to focus on branded title or percent off.
DESIGN SOLUTION
Inviting, vintage inspired serif with secondary clean sans serif. Flexible lockups to accommodate any aspect ratio. Fresh blue sky texture for an added dreaminess. Clean, easy to navigate supporting elements.
