LIVELY’S FRIENDS & FAMILY SALE
Role: Creative Direction, Graphic Designer
DESIGN PROBLEM
Elevated branding for LIVELY’s Friends & Family Event that resonates with core audience and doesn’t appear too promotional, rather an exclusive branded moment. Look & Feel seasonally appropriate for late summer/early fall, with an emphasis on warm weather days.
DESIGN SOLUTION
Neutral typography with an easily recognizable and readable type lockup. Vibrant texture from the environment of the lifestyle imagery of our bestselling bra, in a seasonally relevant terracotta shade. Sans serif font with a playful ampersand backdrop. Clarity of design elements.
