GOOD AS GOLD // REWARDS PROGRAM

Led creative design and execution for Good As Gold Campaign, a Double Points Event for LIVELY that would then kick off its new branding identity and perks. Deliverables included logo lockups, strategic tier segmentation for email channel, and site experience.

Moodboard leveraging key styles and brand aesthetic

Responsible for creating corresponding segmented Email Flow for revamped Rewards Program.

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Black Friday Branding

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Low Back Strapless Campaign