LIVELY BLACK FRIDAY & CYBER MONDAY CAMPAIGN
Role: Creative Direction, Senior Graphic Designer
DESIGN CHALLENGE
Creative must evolve halfway through the promotion to emphasize urgency and escalate the offering during the most competitive marketing timeframe. Adaptable for a dynamic creative toolkit across all channels.
DESIGN SOLUTION
Eye-catching, modern typographic lockups for instant recognition and appeal to our core audience, designed for flexibility to fit any aspect ratio. Bold gradients and lifestyle imagery to showcase key products. Black Friday color palette inverts for Cyber Monday to visually relate the campaigns.
