Role: Creative Direction, Senior Graphic Designer

Tasked with creative direction and execution for our omni-channel Labor Day Sale, I created a look & feel that encompassed the consumer mindset for end of summer and back to school. I wanted to inspire and play into the feeling of optimizing your Summer and soaking in every last moment. Needing to push seasonal styles, as well as incentivize shopping for cooler weather, I chose a color palette that evoked late summer, with a burnt orange and pale sky blue as the anchor points that also complemented our lifestyle imagery. In comes: ‘The Sunchaser Event’.